OUR STORY

A brand with a high-end designer look and feel, and with the attitude to match. 

BadHero is uber cool, ultra-confident and uniquely stylish.

From statement sunglasses to head turning evening eyewear, BadHero is here for you to create new and unforgettable looks.

So it’s time for your glasses to take centre stage instead of being ignored, with BadHero styles to suit every outfit and every lifestyle.

And we want you to wear #BadHeroForever

We’ve combined the latest in fashion with technology that properly protects your eyes, and then added lots of great reasons for you to keep wearing BadHero, including 50% off new glasses when you just need something fresh.

BadHero is all about you.

Stylish glasses, affordable prices and unique features, which all mean owning fabulous eyewear options is now a sustainable vision.

WE LOVE OUR GLASSES

WE LOVE OUR CUSTOMERS

WE LOVE INDIVIDUALITY

WE LOVE VISION

#BADHEROFOREVER