OUR STORY

Badhero was founded by Liberty from a simple idea and a strong feeling. While studying Fashion Design and Management, Liberty became fascinated by how small details can completely change how someone feels. Sunglasses stood out the most. They were never just about style, they were about confidence.

At university, Liberty met Olly, who was studying Product Design. Liberty brought the fashion vision and creative direction, while Olly helped shape the product and foundations of the brand as it began to grow. Badhero was born from that partnership.

The name comes from the belief that confidence does not have to be loud. You do not have to feel ready all the time. A Badhero is someone who shows up anyway. Sometimes all it takes is putting on your sunglasses to feel like yourself again.

More Than Sunglasses

To us, sunglasses are more than an accessory.

They are that one piece you can put on when you are not feeling your best and instantly feel more confident and put together. They can change how you carry yourself, even on the days you need a little push.

Badhero is about building a community around that feeling. When you wear our sunglasses, you are not just buying a product, you are buying into confidence, self expression and individuality.

What We Create 

We design fashion led sunglasses that are bold but easy to wear.

Every pair is created with intention, focusing on quality, comfort and timeless design. These are the sunglasses you reach for without overthinking, the ones that help you feel ready, even when you did not feel ready a moment before.