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Kick Off the New Season with @BadHeroOfficial Eyewear for Your Perfect Summer Look. #BCFC #KRO

We've teamed up with Birmingham City Football Club for an Exclusive Collection. Sported by the players on Pre Season Tour to Portugal. They'll also be wearing them on matchdays this season. Get a pair of your own, only at the Official Club Store or

Click Here to View the Collection:

Expect to see your favourite Blues players in the colourful concept from BadHero, which features a diverse range of colours and tints for both men and women”.

The partnership is launching with the exclusive launch of The Blues Collection, with shades featuring three distinctive styles, made in high quality acetate and featuring stunning royal blue tints.

Katie Smith, co-founder of BadHero, said:

“We’re thrilled to partner with Birmingham City and to make an exclusive collection of club sunglasses available to all Blues fans.

‘Being brought up in the city and as life-long Blues fans, Birmingham City really did have to be the first football club we teamed up with! And with the new season around the corner, hopefully we’ve just solved the problem of what to buy a Blues fan this year!”

Featuring Birmingham City First Team players in Order Viewed: Jordan Graham, Przemyslaw Placheta, Maxime Colin & Neil Etheridge.

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